How to Write a Cover Letter for the Australian Job Market
In today's competitive job market, a well-crafted cover letter is essential for standing out to potential employers. While some people argue that cover letters are no longer important, having one can actually set you apart; you won’t be penalised for including a cover letter, but you may be for not having one. Cover letters are particularly relevant for hiring managers, even if they are less so for recruiters or in tech-focused roles. I always recommend including a one even if there’s no mention of whether to do so in the job ad. If it is mentioned, then definitely include one, as this demonstrates that you’ve read the ad thoroughly and shows your strong attention to detail.
1. Start with a Strong Introduction
The opening paragraph of your cover letter is your chance to make a lasting first impression. Focus on introducing your key experience and demonstrating how it aligns with the role and the company’s values. It’s important to be compelling from the start to grab the hiring manager’s attention.
For example: "As a [relevant role], I bring [number] years of experience in [specific field], with demonstrated success in [specific skills or achievements]. I am excited about the opportunity to contribute to [company name/role], whose mission aligns with my passion for [company’s goals or values]."
2. Express Confidence Early
After your introduction, state that you are confident in your ability to perform the duties of the role and meet the essential criteria. This signals self-assurance and demonstrates that you’ve taken the time to understand what’s required.
"I am confident that I can meet the essential criteria and perform the duties of the [job title] role, as demonstrated below:"
3. Use Dot Points to Address Essential Criteria
To make your cover letter visually engaging and easy to read, I recommend using dot points with bold subheadings to address the essential criteria of the position. This format breaks up chunks of text and immediately draws the reader's eye to your qualifications and how aligned they are to the requirements of the role.
For example: Project Management Skills
Managed projects from inception to delivery, resulting in [measurable outcome].
Utilised [software/skill] to streamline processes, saving [amount of time/money].
Leadership and Team Collaboration
Led a team of [number] to achieve [specific goal].
Mentored [x number] of junior staff, promoting a collaborative and high-performance environment.
This approach demonstrates that you’ve read the job ad carefully and matched your skills to the requirements, making it easier for the hiring manager to see your value at a glance.
4. Tailor Your Cover Letter for Every Application
Tailoring your cover letter is SO important - it’s not enough to send out generic letters and hope for the best. By customising each cover letter to the specific job, you show that you are serious about the role. Incorporate relevant keywords from the job description naturally in the body of your cover letter, and reference the company’s broader goals, values, and mission in the opening and closing paragraphs.
5. Use the STAR Format to Showcase Achievements
Australian employers appreciate evidence of skills and impact, and one of the best ways to do this is by using the STAR format (Situation, Task, Action, Result). When discussing achievements or key skills, keep them measurable and quantifiable wherever possible. This shows not just what you’ve done, but the value you’ve brought to your previous roles.
For example: "In my role as [previous job], I led a project to [describe task], resulting in [specific, measurable outcome]."
6. Keep It Simple and Professional
A cover letter should be no longer than a single page in most instances. Avoid over-sharing personal details that could introduce subconscious bias at this stage of the hiring process. Focus on keeping the content short, impactful, and backed by specific examples.
When it comes to formatting, stick to standard fonts (e.g., Arial, Calibri, Roboto) and ensure your font sizes, margins, and layout are consistent. A well-formatted cover letter shows professionalism and attention to detail.
Additionally, ensure your contact details are aligned with your resume header, making it easy for the hiring manager to reach out. Always personalise the letter by addressing the hiring manager by name. If the name isn’t listed on the job ad, make a quick call to ask. This personal touch demonstrates extra effort and engagement.
7. Common Mistakes to Avoid
Here are a few common mistakes to steer clear of:
Over-sharing personal details: While you should be transparent about career breaks, keep it brief and focused on your readiness to return to work.
Making unsubstantiated claims: Always back up your achievements with specific examples or evidence wherever possible.
Forgetting to tailor your letter: Sending generic cover letters won’t help you stand out.
8. Closing with Confidence
To close your cover letter, reiterate your enthusiasm for the role and your alignment with the company’s values. Express that you’d welcome the opportunity to discuss your skills and experience in further detail.
"I believe I am an excellent fit for [company name], and I would appreciate the opportunity to discuss how my skills and experience align with your needs. Thank you for your consideration."
9. Addressing Career Breaks
If you’ve had a career break, such as for caregiving, travel, or health reasons, you can briefly mention it in your cover letter if you feel comfortable doing so. Career breaks are common and often expected. Emphasise that you’re refreshed and energised to return to the workforce and pursue your career goals.
For example: "After taking time to [briefly state reason], I am excited to return to my career with renewed focus and passion for [specific role or field]."
By following these steps, you’ll create an impactful cover letter that connects with hiring managers. Tailoring your message, showcasing your achievements, and keeping the format concise will help you stand out in the Australian job market.
For even greater success, consider working with an expert resume writer to ensure your cover letter and resume are perfectly polished for each application.