How Many Words Should a Cover Letter Be?

When applying for a job, your cover letter is your chance to make a strong first impression. But how long should it actually be? The ideal length for a cover letter is 300 - 450 words, which typically fits within half a page to one full page.

Here’s why word count matters and how to ensure every sentence adds value.

Why Cover Letter Length Matters

Hiring managers often skim applications quickly. A concise, well-structured cover letter makes their job easier. If it’s too short, you may not provide enough detail. If it’s too long, they might not read it at all.

Here’s a simple guide:

• Less than 300 words → Too brief. You might not be highlighting your key strengths.

• 300 - 400 words → Ideal. Just enough to showcase your skills without overwhelming the reader.

• Over 450 words → Risky. You may be adding unnecessary details that dilute your message.

How to Structure Your Cover Letter Efficiently

Since space is limited, every section of your cover letter should be intentional and to the point. Here’s how to keep it within the ideal word count.

1. Start with a Strong Introduction (50–100 words)

Your opening should grab attention and clearly state the role you’re applying for. A great introduction briefly summarises your experience and enthusiasm for the position.

Example:
‘I am writing to express my enthusiasm for the Customer Service Officer position at [Company Name]. With over 12 years of experience in customer service and administrative roles, I am eager to contribute my skills to an organisation dedicated to fairness and financial justice. Having previously referred clients to your organisation in my role at [Company Name], I understand the essential role your company plays in protecting consumers - an area of work I find increasingly valuable in today’s landscape of rising financial scams.’

2. Highlight Your Key Skills (150–200 words)

Instead of listing every job you’ve had, focus on 3-5 key skills or achievements that match the role. Use bolded subheadings or bullet points to improve readability.

Example:

Customer Service & Conflict Resolution
‘In my current role as a Customer Service & Office Administrator at [Company Name], I manage high-volume enquiries, handling up to 50 inbound calls daily while providing accurate and timely information to clients. I have developed strong complaint and conflict resolution skills, de-escalating challenging interactions with professionalism and empathy. My experience at [Company Name] also strengthened my ability to manage high-pressure situations, including resolving customer disputes regarding faulty products and exchanges.’

Strong Communication & Adaptability
‘I am skilled in both verbal and written communication, ensuring clear and professional interactions with clients and colleagues. At [Company Name], I adapted and entered client quotes from a previous provider into a new system, ensuring accuracy and compliance with GST requirements. My ability to learn new processes quickly and adapt to various systems makes me well-suited to [Company Name] dynamic environment."

3. Show Alignment with the Organisation (50–100 words)

A generic cover letter won’t stand out. Show that you’ve researched the company by mentioning its values or mission.

Example:
‘Having witnessed firsthand the challenges clients face with financial disputes, I would take great pride in being part of a team that provides accessible and impartial resolutions. My ability to remain calm under pressure and engage with customers in an empathetic manner aligns closely with [Company Name] values and service standards.’

If you are still stuck with your cover letter structure, Seek offers a free downloadable template here: Free cover letter template - SEEK

4. End with a Strong Call to Action (50–75 words)

Close your letter by expressing enthusiasm and inviting the employer to connect.

Example:
‘I am confident that my skills, expertise and desire to help others, make me an excellent fit for the Customer Service Officer role at [Company Name]. I look forward to the opportunity to discuss how I can make a meaningful impact to your team. Thank you for your time considering my application.’

Common Mistakes That Make Cover Letters Too Long

 Repeating your resume – Focus on added value, not listing duties.

Including too much personal history – Stick to what’s relevant to the role.

 Long-winded paragraphs – Keep them short and scannable.

 Filler phrases – Keep it direct and to the point.

Keep It Concise & Impactful

Your cover letter should be between 300 - 400 words, structured for clarity and engagement. It is also important to tailor your cover letter for each role you apply for, ensuring you are addressing the essential criteria outlined in the position description or the job ad. If you’re unsure whether your cover letter hits the mark, TLW Resume Services can help you craft a tailored, high-impact application. Get in touch today! Get in Touch with Us - TLW Resume Services — TLW Resume Services.